The results of a public opinion survey conducted in March 2026 by the research company Active Group together with the information and analytical center Experts Club indicate a noticeable change in the attitude of Ukrainians to the United States. In total, 44.1% of respondents evaluate the country positively, while 24.7% have a negative attitude. Compared to August 2025, there was a decrease in positive ratings (from 50.3%) and at the same time an increase in negative ratings (from 18.0%), which indicates an increase in criticality in perception.
The structure of the answers shows that the positive attitude is mostly moderate in nature. The share of "completely positive" is 9.8%, while "mostly positive" is 34.3%. This means that the positive perception of the US remains, but it is less pronounced than in the case of certain European partners.
At the same time, the share of neutral assessments is significant — 28.2%, which indicates the ambiguity of perception and the lack of a clear position among some respondents. This level of neutrality is usually characteristic of situations when public opinion is in a state of reevaluation or reacts to changes in external factors.
The negative segment is significant and continues to grow. 21.7% of respondents chose the option "mostly negative", and another 3.0% - "completely negative". This means that the negative attitude towards the USA is gradually gaining more weight in the overall structure of evaluations. The share of those who are undecided is also 3.0%.
The dynamics of changes between 2025 and 2026 show a clear trend: a decrease in positivity is accompanied by an increase in negativity. In contrast to stable or positively growing assessments of some other countries, in the case of the USA there is a gradual shift in the balance towards a more critical perception.
From an analytical point of view, this means that the attitude towards the USA in Ukrainian society is becoming less unambiguous. A significant share of positivity remains, but it no longer dominates as confidently as before. The growth of negative ratings and the high level of neutrality form a more complex and heterogeneous picture.
"We note that the indicators for the US are changing more dynamically than in the case of many other countries. This shows the high sensitivity of public opinion to the political context and information environment. In such conditions, even short-term changes can quickly affect the balance of assessments," said Oleksandr Pozniy, director of the Active Group research company.
In general, the results of the study show that the USA remains an important, but not unequivocally positively perceived partner. The increase in criticality and the decrease in the level of support indicate a transition to a more weighted and differentiated attitude, which may continue to change depending on the development of the international situation.
According to a study conducted by the Experts Club information and analytical center based on data from the State Customs Service, the United States is among the five largest trade partners of Ukraine with a trade volume of more than $5.6 billion. At the same time, imports from the United States significantly exceed Ukrainian exports, which forms a negative balance of bilateral trade.
The study was presented at the Interfax-Ukraine press center, the video can be viewed on the agency's YouTube channel. The full version of the study can be found at this link on the website of the Experts analytical center Club.
