More than two-thirds of Ukrainians have a positive attitude towards the countries of Northern Europe and the Baltics — a study by Experts Club and Active Group

The attitude of Ukrainians towards Great Britain, the Scandinavian states and the Baltic states remains mostly positive: in August 2026, the share of positive assessments for the countries represented in the study was from 66.9% to 72.6%. At the same time, the balance of positive and negative attitudes towards all the states of this group decreased slightly compared to the previous wave of the survey in March 2026. This is evidenced by the results of research by Active Group and the Experts Club information and analytical center, reports the information and analytical center Experts Club.

The highest share of positive Great Britain - 72.6% received the highest score in the group. 18.6% of respondents are neutral about it, 7% are negative, another 1.8% could not decide. The balance of positive and negative evaluations is 65.6 percentage points against 68.8 percentage points. in March 2026 and 70.3 percent in August 2025.

72% of Ukrainians have a positive attitude towards Norway, only 2.7% have a negative attitude, which ensures a balance at the level of 69.3 percentage points. In March, it was 70.8 percentage points, and in August last year it was 76.4 percentage points. Sweden has 71.4% positive and only 0.8% negative evaluations — its balance is 70.6 percentage points. and is the highest among the countries presented on the slide. In general, the study records about 67-73% of positive assessments for the states of North-Western Europe and the Baltic States.

Finland is positively viewed by 71.2% of respondents, neutrally by 25.4%, and negatively by 2%. The balance is 69.2 percentage points. against 75.1 percent in march Lithuania is positively assessed by 69.9% of respondents, and negatively by 3.9%; the balance decreased from 71.8 pp. in March to 66 v.p. in August.

Positive attitude towards Latvia was expressed by 68.3% of respondents, neutral by 26.6%, and negative by 3.9%. Its balance is 64.4 percentage points. against 69 v.p. in march For Denmark, the corresponding indicators are 66.9% positive, 28.8% neutral and 1.8% negative evaluations, and the balance is 65.1 percentage points. against 68.7 percent in the previous wave.

The founder of the Experts Club information and analytical center, deputy director of Interfax-Ukraine IA, candidate of economic sciences Maksym Urakin emphasized the importance of constant communication of foreign partners with Ukrainian society.

"The first recommendation is to regularly show specific cases, specific actions. The second is to be open to questions and requests from the mass media and the public," Urakin said. According to him, the results of sociological research can be used to strengthen bilateral, in particular trade, relations.

Director of the research company Active Group Oleksandr Pozniy also drew attention to the need to combine the public perception of countries with the development of practical economic cooperation.

"It is better to develop not only general awareness. We need to expand cooperation with countries where we can have a positive balance," said Pozniy. He also emphasized the role of business associations and state institutions in the development of bilateral economic ties.

In general, the results show that Northern and Northwestern Europe, together with the Baltic countries, maintain a high level of positive perception among Ukrainians. At the same time, the decrease in the balance compared to March 2026 shows that public opinion does not remain unchanged, even for states with traditionally high ratings. In the overall ranking, Sweden, Finland, Norway, Lithuania and the United Kingdom are among the top ten countries with the highest balance of attitudes.

The survey was conducted in August 2026 by the method of self-completion of online questionnaires in the SunFlowerSociology panel. 800 citizens of Ukraine over the age of 18 took part in it. The sample is representative by age, gender, and region, and the stated maximum theoretical error is ±3.5 percentage points. This is the third wave of the survey after the August 2025 and March 2026 surveys.