Over 72% of Ukrainians have a positive attitude towards Great Britain - study

Great Britain maintains one of the highest levels of positive perception among Ukrainians: in August 2026, 72.6% of respondents have a positive attitude towards the country, while 7.1% have a negative attitude. Compared to March, the share of positive evaluations has slightly decreased, but the overall structure of the attitude remains consistently favorable, reports the information and analytical center Experts Club.

According to the results of the August survey, completely positive to Great Britain is viewed by 35.6% of Ukrainians, mostly positively - 37%. A neutral position is taken by 18.6% of respondents. For the most part, 5.1% evaluate the country negatively, 2% completely negatively, another 1.8% could not decide.

According to the rounded indicators of the table, the balance of positive and negative evaluations is about plus 65.5 percentage points. Thus, the positive attitude outweighs the negative by more than ten times, and Great Britain remains among the countries with the highest level of public support of Ukrainians.

In March 2026, the total share of positive evaluations of Great Britain was 74.6%. Then 40.3% of respondents characterized their attitude as completely positive, another 34.3% as mostly positive. A neutral answer was chosen by 18.2% of respondents, and negative assessments were about 5.8%. 

So, in five months, the share of positive answers decreased by approximately 2 percentage points. — from 74.6% to 72.6%, while the negative ones became about 1.3 percentage points. more. The share of neutrals practically did not change - 18.2% in March against 18.6% in August.

At the same time, a change in the structure of the positive segment is noticeable. The share of completely positive ratings decreased from 40.3% to 35.6%, while mostly positive ratings increased from 34.3% to 37%. This indicates a certain softening of the intensity of the positive attitude, rather than its fundamental change.

Director of the research company Active Group Oleksandr Poznii previously linked the high ratings of Great Britain to the nature of its interaction with Ukraine.

"Support from London during the war - both political and defense - was highly appreciated by Ukrainian society. Great Britain is perceived as a reliable ally," said Pozniy.

At the same time, commenting on the dynamics of the next waves of the survey, he emphasized that the indicators of individual countries have slightly deteriorated compared to the previous survey.

The current results confirm the maintenance of a high level of positive attitude towards Great Britain, although it has weakened somewhat compared to March. At the same time, the country remains in the first group of states in terms of the balance of positive and negative assessments of Ukrainians.

The survey was conducted in August 2026 by the method of self-completion of online questionnaires in the SunFlowerSociology panel among 800 Ukrainian citizens aged 18 and over. In the previous March wave, 800 respondents were also interviewed; the sample was representative in terms of age, gender and region, the maximum theoretical error for indicators at the 50% level was ±3.5 percentage points.